Persuade is a medium-dark, gray-leaning taupe with a matte finish. It had good color payoff with a firmer, drier texture that took some manipulating to blend out decently. This shade wore for just over seven and a half hours on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
These saturated shadows in neutral and metallic shades and multiple finishes stay on all day long with non-creasing, eight-hour wear. The result: potent colour payoff that applies evenly, blends well and can be used wet or dry.