MAC Cool Dive is a slightly warm-toned, dark black with a matte finish. It is a limited edition eyeshadow that retails for $17.00 and contains 0.05 oz.
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Cool Dive is described as a "soft charcoal [with a Matte finish]." It's a medium black with neutral-to-warm undertones and a matte finish. It was incredibly stiff in the pan, and the resulting color payoff was sheer and uneven. It started to fade after six and a half hours of wear. Stila Essence (PiP, ) is lighter, more pigmented (95% similar). Anastasia LBD (LE, $12.00) is warmer (95% similar). Too Faced Coal (LE, $16.00) is cooler (95% similar). LORAC Navy #7 (LE, $19.00) is more pigmented, warmer (95% similar). Smashbox Ebony (LE, ) is darker, more pigmented (90% similar). MAC Blackboard (LE, $17.00) is more pigmented, warmer (90% similar). Too Faced Stiletto (LE, $16.00) is darker, more pigmented (90% similar). Kat Von D Black Metal (LE, ) is darker, more pigmented (90% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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M·A·C Eyeshadow is a highly pigmented powder formula that applies evenly and blends well. Suitable for use either wet or dry, it's available in a wide variety of textures and finishes.