MAC Cool Dive is a slightly warm-toned, dark black with a matte finish. It is a limited edition eyeshadow that retails for $17.00 and contains 0.05 oz.
Cool Dive is described as a "soft charcoal [with a Matte finish]." It's a medium black with neutral-to-warm undertones and a matte finish. It was incredibly stiff in the pan, and the resulting color payoff was sheer and uneven. It started to fade after six and a half hours of wear. Anastasia LBD (LE, $12.00) is warmer (95% similar). Too Faced Coal (LE, $16.00) is cooler (95% similar). LORAC Navy #7 (LE, $19.00) is more pigmented, warmer (95% similar). Stila Essence (PiP, ) is lighter, more pigmented (95% similar). Too Faced Stiletto (LE, $16.00) is darker, more pigmented (90% similar). KVD Beauty Black Metal (LE, ) is darker, more pigmented (90% similar). Smashbox Ebony (LE, ) is darker, more pigmented (90% similar). MAC Blackboard (LE, $17.00) is more pigmented, warmer (90% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
These saturated shadows in neutral and metallic shades and multiple finishes stay on all day long with non-creasing, eight-hour wear. The result: potent colour payoff that applies evenly, blends well and can be used wet or dry.