Make Up For Ever ME930 Black Purple is a moderately warm-toned, very dark purple with a pearl finish. It is a permanent eyeshadow that retails for $17.00 and contains 0.08 oz.
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Make Up For Ever ME930 Black Purple Artist Color Shadow ($17.00 for 0.08 oz.) is a deep purple with subtle, warm brown undertones and a pearly sheen. It was substantially different in color and finish compared to the previous formulation; the new version is much deeper and a lot less metallic (and likely, the reduced shimmer meant it reflected less light and would be darker) (see side-by-side comparison). In terms of performance, I found little difference in practice--they both were pigmented, easy to work with, and long-wearing--but by feel, the new formula wasn't as creamy or as thick/dense on the lid (which may be kinder on more textured skin). The consistency of the new shade was smooth, slightly firm and moderately dense but never stiff or difficult to pickup with a brush. It applied evenly to the lid and blended with minimal effort. This shade wore well for 10 and a half hours on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Reveal your inner artist and create your perfect color mix with Artist Color Eye Shadow. Choose your palette size, and then customize it to your needs by mixing and matching your favorite shades. MAKE UP FOR EVER’s artist-grade atomized formula is loaded with pigment for high-impact color in a single swipe. Its smooth, buttery texture allows for superior blendability, and silicon-coated pigments allow for it to stay put for up to 12 hours of wear*. With a range of 121 shades available in an array of finishes, these ultrafine powders can be layered and mixed to create an infinite number of looks.