L'Oreal Amber Rush is a very warm-toned, medium-dark copper with a metallic finish. It is a permanent eyeshadow that retails for $7.99 and contains 0.12 oz.
L'Oreal Amber Rush Infallible 24-Hour Eyeshadow ($7.99 for 0.12 oz.) is a medium-dark, coppery brown with warm undertones and a metallic sheen. It had semi-opaque pigmentation applied dry and more opaque coverage damp. The consistency was soft, loosely packed in the jar but more like a pressed eyeshadow than a loose one overall. It applied evenly to bare skin, blended easily along the edges, and stayed in place for 10.5 hours on me before starting to fade, though there was minimal fading from that point to 16 hours (when I removed it).
The formula is supposed to have "24-hour" wear with "intense, maximized color" and a "powder-cream texture." They are absolutely long-wearing, but testing for 24 hours is more than I'm happy to do more than very, very occasionally, though most showed some sign of wear between 12 and 14 hours of wear, so I used that to help determine an approximate wear time. The majority of the shades in the range are semi-opaque to opaque, buildable when not fully opaque, and soft, blendable, and easy to work with. The more shimmery shades tended to be the best and easiest to use while more matte and satin finish shades were not as consistent. You can view swatches of all shades here. I have applied them dry (left) and damp (right) as well.
P.S. -- I have reviewed most of these in the past, but it was years ago, and I felt like as one of the better drugstore powder eyeshadows on the market, it was time to repurchase them (to get the latest and greatest versions), re-photograph and swatch, retest, and re-review.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
CYCLOHEXASILOXANE • ISODODECANE • TRIMETHYLSILOXYSILICATE • NYLON-611/DIMETHICONE COPOLYMER • HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER • CALCIUM ALUMINUM BOROSILICATE • CALCIUM SODIUM BOROSILICATE • SILICA • CAPRYLYL GLYCOL • SYNTHETIC FLUORPHLOGOPITE • TALC • POLYETHYLENE TEREPHTHALATE • LAUROYL LYSINE • TIN OXIDE • ALUMINA • POLYURETHANE-11 • [+/- MAY CONTAIN / PEUT CONTENIR: MICA • CI 77891 / TITANIUM DIOXIDE • CI 77491, CI 77492, CI 77499 / IRON OXIDES • CI 77510 / FERRIC FERROCYANIDE • CI 77000 / ALUMINUM POWDER • CI 75470 / CARMINE • CI 77007 / ULTRAMARINES • CI 77288 / CHROMIUM OXIDE GREENS • CI 77289 / CHROMIUM HYDROXIDE GREEN • CI 77742 / MANGANESE VIOLET • CI 77947 / ZINC OXIDE • CI 77510 / FERRIC AMMONIUM FERROCYANIDE • CI 42090 / BLUE 1 LAKE • CI 19140 / YELLOW 5 LAKE]
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.