KVD Beauty XO is a slightly cool-toned, dark berry with a matte finish. It is a limited edition lipstick that retails for $20.00 and contains 0.22 oz.
XO is a deep, pinky-red with cool undertones and a matte finish. It had semi-opaque color payoff with a thinner, more watery formula (compared to most shades I've tried in the same formula). It dried down to a flat, matte, and transfer-proof finish. The color wore well for almost eight hours, left a stain behind, and was fairly drying after four hours of wear.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
This innovative Everlasting Liquid Lipstick is infused with vitamins A, C, and E for added hydration. The next-generation formula gives lips long-lasting wear and high-pigment color with a smooth matte finish.