KVD Beauty Reverb is a moderately cool-toned, medium-dark blue with a sparkle finish. It is a permanent lipstick that retails for $22.00 and contains 0.18 oz.
Kat Von D Everlasting Glimmer Veil Liquid Lipstick ($22.00 for 0.18 fl. oz.) is a vibrant, cobalt blue with lighter blue and medium blue sparkle. This was one of the most pigmented shades in the line-up on its own--it was semi-opaque and had a very strong, deep stain that made it appear more opaque than it actually was. The texture was thin, almost watery as it applied, but it spread evenly across the lips and distributed both color and sparkle well. It managed to make it through a solid eight hours intact (one meal, two drinks) and then started to fade more noticeably from the center of my lips after a second meal.
After 14 hours of wear, I went to brush my teeth, and I typically rinse out by putting my hands together and gather water that way, and this resulted in all of the color running down my face like I was a living canvas of watercolor. There was minimal transfer during the day, and I didn't notice any transfer on my glasses, but when I pressed my lips against the back of my hand or a napkin, more color came away. It started to feel a bit drying after eight hours of wear. When I removed it, there was still a residual stain that persisted for another 24 hours despite some vigorous scrubbing/removal--the reason I kept trying to get it off was that it had stained unevenly a bluish purple that ran in a horizontal line across my lips and then in large patches.
The formula is supposed to have "24-hour wear" with a "liquid stain base" that "feels like nothing" on the lips that can be worn "on its own" or layered "as a veil" over another lip color. There's a lot to like about the formula, and I think as far as the concept of "lip toppers" go, it offers the versatility of actually being easy enough to apply to wear on its own but still be useful layered over other products for a shimmering effect. The doe-foot applicator worked well with the formula, as it spread the color and sparkly bits across the lips quite evenly. The coverage ranged from shade to shade with most having medium, buildable coverage in a single layer, which was in line with the description. They dried down and were transfer-resistant (until eating/drinking/licking of lips) but still had a great shimmering effect that made them look wet, even when they dried. They were more comfortable to wear than I anticipated--lightweight and just a little drying.
One of the bigger downsides is that it's not going to wear 24 hours. Just about every single shade (all but Thunderstruck) stained my lips intensely, which helped prolong the wear, but the product breaks down with water, just plain water, and of course, it is removable by a slew of removers, including oil which one might encounter during a meal. I found deeper shades stained well but removed unevenly and left behind stained lines and patches on my lips that did not dissipate for almost 24-hours post wear. I didn't notice that the lip color did not take well to water initially, as I didn't see any transfer on my glasses, but when I rinsed after I brushed my teeth (where I cup water in my hands, so less elegant than drinking from a glass), I had lip color running like crazy.
This led me to pay even more attention the next time I wore the formula, and sure enough, color lifted with just a sip of water and transferred onto things like paper (but not glassware) and the back of my hand. Some shades made it through meals better than others with the worst offenders lifting more noticeably from the center of the lips. The formula survives some eating and drinking, but the more you drink, the less it survives, and even careful eating/drinking yielded noticeably faded wear between eight and twelve hours of wear. I don't think a brand would advocate 24-hour wear but expect you not to eat, drink, or even brush your teeth! I would consider it long-wearing in the grand scheme of things with solid six to ten hour wear depending on the shade. They do stain significantly less when layered over something like the brand's Everlasting Liquid Lipsticks but can seep through more emollient lipstick formulas. I actually liked the formula quite a bit, but the 24-hour claim was specific.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Everlasting Glimmer Veil is the ultimate liquid lipstick to fuel your glimmer obsession. This breakthrough formula combines the same long wear, weightless innovation behind Everlasting Liquid Lipstick, with a multidimensional liquid-crystal finish. The result is the world’s very first 24-hour glimmer lipstick. Kat Von D pushed the limits of performance to deliver 24-hour wear in a rich, glimmery, non-gritty formula that is so lightweight, it feels like nothing. Experience Gel Cushion Comfort—glimmer crystals that are coated in gel to ensure even application and effortless glide. This innovative liquid stain base is loaded with iridescent micro-pearls and reflective mirror-crystals for three layers of mesmerizing dimension. Experience 3D effects with a swipe of the wand: Rock Everlasting Glimmer Veil on its own for a light-reflective finish, or layer it as a veil over Everlasting Liquid Lipstick for an ultra-high impact foiled lip look. Available in nine shade-shifting colors, including black, fuchsia, neon pink, and not one but two bold blues, this one-of-a-kind liquid lipstick catches the light with every movement.