Kat Von D Woolf is a slightly cool-toned, dark blue with a matte finish. It is a permanent lipstick that retails for $20.00 and contains 0.22 oz.
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Kat Von D Woolf Everlasting Liquid Lipstick ($20.00 for 0.22 fl. oz.) is a muted, dark grayish blue with cool undertones and a matte finish. It had good color coverage--nearly opaque--with a fairly fluid, spreadable consistency that ran thinner. It applied evenly for the most part, but there were a few areas where a second layer would be necessary for truly opaque, even coverage. This shade wore well for seven hours and was slightly drying after six hours of wear.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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This innovative Everlasting Liquid Lipstick is infused with vitamins A, C, and E for added hydration. The next-generation formula gives lips long-lasting wear and high-pigment color with a smooth matte finish.