MAC Phiff is a very warm-toned, dark beige with a glitter finish. It is a limited edition lipgloss that retails for $20.00 and contains 0.06 oz.
Phiff is a translucent beige with silver and gold sparkle. It was really sheer but had "semi-sheer" coverage in the way of sparkle, but it was one of the least sparkly Dazzleglasses launched. I think this would have made more sense if it was actually more red-toned or had more red-hued sparkle. The consistency was thicker, tacky, and lasted for four hours on me. MAC Soft Serenade (LE, $21.00) is more shimmery (95% similar). L'Oreal Something Shiny (LE, $9.99) is less shimmery (95% similar). Chanel French Toffee (83) (LE, $27.00) is more shimmery (95% similar). Bobbi Brown Candlelight (LE, $24.00) is more shimmery (95% similar). MAC Boundless Beige (DC, $19.50) is more shimmery (95% similar). ColourPop New Day (LE, $6.00) is more shimmery, lighter (90% similar). MAC Rollergirl (LE, $20.00) is darker, more pigmented (90% similar). MAC Moth to Flame (PiP, $20.00) is warmer (95% similar). Giorgio Armani #700 (P, $29.00) is cooler (85% similar). ColourPop Steph (LE, $6.00) is more shimmery, lighter (85% similar). Tom Ford Beauty In the Buff (P, $57.00) is more shimmery, lighter, cooler (80% similar). Urban Decay Midnight Cowboy (P, $19.00) is more shimmery (95% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Lipcolour that dazzles with light and shine to bring an exciting dimensional pop to your lips. Large particle pearls reflect and refract light to mimic the brilliance of quartz and opal crystal. Provides exceptional shine with a crystalline iridescence. Non-sticky, non-tacky, lightweight and moisturizing. Glides on. Wear alone, or layer over lipstick or Lipglass for dramatic effect. Features our signature M·A·C vanilla aroma.