The Ecstasy Lacquer formula is supposed to have the shine of a gloss, color and hydration of a lipstick, and the long-wear of a stain, though they say “applied in a single layer for a subtle touch of color … or in a layered application for a bold, statement lip.”
It has a floral scent, which is noticeable in the tube and for an hour or so of wear (particularly strong when it is drying down). There is a slight taste to me, as well. Initially, the formula is thin and more water-like, but after you’ve applied it, the consistency thickens, levels out, and “adheres” to your lips in a very comfortable wear. The consistency is mostly non-sticky and gradually gets a lightly tacky about half-way through wear.
The average rating based on all reviewed shade(s) in this formula is shown below.
Introducing Ecstasy Lacquer-The shine of a lacquer, the color & comfort of a lipstick, & the hold of a stain. The innovative Armani Liquid Vinyl Technology features the highest concentration of water soluble pigments, allowing for pure, vivid color impact with maximum long wear results. The formula is enriched with glycerin for comfortable application and long lasting hydration. It can be applied in a single layer for a subtle touch of color, added over any Armani lipstick as a top coat, or in a layered application for a bold, statement lip.