Maybelline So Hot is a moderately warm-toned, medium-dark red with a cream finish. It is a permanent lipgloss that retails for $7.99 and contains 0.17 oz.
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Maybelline So Hot Color Sensational Vivid Hot Lacquer Lip Gloss ($7.99 for 0.17 fl. oz.) is a bright, medium orange-red with warm undertones and a cream finish. It had good color coverage in a single layer, though it was not full coverage. The texture was light-medium in weight, moderately sticky, but it adhered and sat well on the lips without feathering or settling into my lip lines. The color stayed on well for over six hours and was somewhat hydrating while worn.
The formula is supposed to have "full coverage" that won't "feather or migrate" paired with a "high-impact glossy finish." The formula is light-medium in thickness--by no means a thin, featherweight gloss but not shy of being totally goopy or heavy-feeling--with moderate tackiness. I find that it initially went on feeling like a thicker, creamy gloss with a lot of slip, but it developed into more of a gel-like consistency that adhered better and did not slide around after 20 to 30 seconds. I did not experience feathering or migration with any shades tested so far (and I went for the deeper shades first!). The wear has ranged from four to six hours with a non-drying to lightly hydrating effect. The formula had a subtle, sweet scent but did not taste soapy or linger as long as I have experienced with Maybelline lip products in the past.
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Maybelline's high-impact gloss goes vivid with Color Sensational Vivid Hot Lacquer Lip Gloss! Strong lacquered shine and opaque color melt onto the lips for your most impactful lip look.
Trimethylsiloxyphenyl Dimethicone, Octyldodecanol, Acrylic Acid / Isobutyl Acrylate / Isobornyl Acrylate Copolymer, Isododecane, Squalane, Polybutene, Silica Dimethyl Silylate, Octyldodecyl Neopentanoate, Alumina, Silica, Caprylyl Glycol, Caprylic / Capric Glycerides, Tocopheryl Acetate, Pentaerythrityl Tetraisostearate, Aluminum Hydroxide, Benzyl Alcohol, Butylene Glycol, Sodium Chondroitin Sulfate, Atelocollagen, Phenoxyethanol, Hexylene Glycol, Parfum / Fragrance. May Contain: CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 45410 / Red 28 Lake, CI 77891 / Titanium Dioxide, CI 15850 / Red 7, CI 45380 / Red 22 Lake, Mica, CI 15985 / Yellow 6 Lake, CI 42090 / Blue 1 Lake, CI 19140 / Yellow 5 Lake.