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The formula is supposed to have medium coverage with a lustrous finish. It took the Pure Color Envy formula and added shimmer to it with the end result varying from lightly pearlized to more frosted and near-metallic. The shimmer was finer in size, so the lipsticks did not feel gritty on the lips, and the particles didn’t migrate as the lipstick wore down.
The coverage ranged from semi-sheer to nearly opaque, so it really depended on the shade on how true it was to medium coverage. The formula felt lightly creamy, thinner but not clingy, and with just enough slip to be comfortable to apply and to wear without feeling slippery during wear. The shades lasted from four to six hours and usually hydrating while worn.
The formula had a vanilla scent but no discernible taste.
Saturate lips with lustrous color. Sculpt your lips with light. Discover the power to create a new look of lip-shaping volume and definition. The lipstick bullet is shaped to sculpt the curves of your lips. The case feels like luxury in your hands. And with one click, case closed.