ColourPop CA Love is a moderately warm-toned, light-medium brown with a semi-matte finish. It is a permanent lipstick that retails for $7.50 and contains 0.12 oz.
ColourPop CA Love Velvet Blur Lux Lipstick ($7.00 for 0.12 oz.) is a muted, medium coral with warm undertones and a semi-matte finish. It had buildable color coverage from medium to full coverage (about three passes). The consistency was lightweight, thin without feeling clingy, and velvety--smooth but not wet--and was comfortable to wear for the four and a half hours it lasted for. The color applied evenly, and while I didn't experience smoothing of my lip lines, there was only a very slight amount of product that sat in my deeper lip lines but wasn't noticeable from a normal viewing distance. The formula felt neither drying nor hydrating to me while I wore this shade.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
This unique matte lipstick creates a soft focus, blurring effect with the same high impact colour you know we’ll deliver. The silky, velvet soft texture smooths over fine lines and imperfections, while never drying out your lips. A formula that works with your look, build up the color to add drama, or blur out the edges for a soft romantic look. Loaded with our exclusive LUX blend of extracts Pomegranate, Goji Fruit, and Grape Seed extracts protect and nourish lips.
Dimethicone, Tridecyl Trimellitate, Phenyl Trimethicone, Polyethylene, Polymethylsilsesquioxane, Hdi/Trimethylol Hexyllactone Crosspolymer, Zeolite, Dimethicone Crosspolymer, Hydrated Silica, Flavor, Saccharin, Caprylic/Capric Triglyceride, Vitis Vinifera Seed Extract, Lycium Barbarum Fruit Extract, Punica Granatum Fruit Extract; MAY CONTAIN: Blue 1 Lake (CI 42090), Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Red 6 (CI 15850), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Yellow 6 Lake (CI 15985).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.