ColourPop Usagi Ultra Blotted Liquid Lipstick ($8.00 for 0.10 fl. oz.) is a brighter, medium-dark pink with moderate, warm undertones and a matte finish. It had medium color payoff that applied fairly evenly across my lips despite it having a thin, more watery consistency initially. The product dried down to a slightly powdery, matte finish that was transfer-resistant. There was a bit of product that separated along my deeper lip lines. It stayed on well for five hours and was non-drying while worn.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
A medium coverage matte lipstick that creates a soft, diffused look. It is completely transfer-proof and long-wearing but also lightweight and comfortable. No cracking or flaking! Leaves lips smooth and fresh.