ColourPop Tattle Tail Ultra Blotted Liquid Lipstick ($6.00 for 0.1 oz.) is a light-medium, pink-coral with warm undertones and a flat, matte finish. It had semi-opaque color coverage that applied somewhat evenly, but it was particularly prone to emphasizing lip texture, imperfections, and sank into some lip lines after it had dried down. The consistency was very thin, almost watery, initially and was quick to dry down on my lips. The color stayed on well for four hours and was lightly drying over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
A medium coverage matte lipstick that creates a soft, diffused look. It is completely transfer-proof and long-wearing but also lightweight and comfortable. No cracking or flaking! Leaves lips smooth and fresh.