ColourPop I Heart This is a very warm-toned, light pewter with a metallic finish. It is a permanent eyeshadow that retails for $6.00 and contains 0.07 oz.
ColourPop I Heart This Super Shock Shadow ($5.00 for 0.07 oz.) is described as a "cool-toned silvery taupe." It's a brightened, light-medium gold with a metallic, sparkly finish. It had excellent color payoff with a very smooth consistency. It had a lot of fall out during application (if you blend it at all, expect fall out), and then I had some fall out during wear (noticeable but not terrible) but no creasing or fading for ten hours. See comparison swatches / view dupes.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Our famous long-wearing crème powder formula with a unique bouncy-like texture. It's super creamy, insanely pigmented, and has one swipe intensity with zero fallout. For Max Coverage - Use your fingertip and tap shadow directly onto the eyelid. A flat, firm synthetic brush will also work and is perfect for detailed application close to the lash line. To Blend - Use a fluffy synthetic brush with good movement, dip the tip into the shadow and apply with a "windshield wiper" movement throughout the crease of the eye for a soft and diffused look.