ColourPop Watermark is a slightly cool-toned, light-medium blue with a semi-matte finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
Watermark is a brighter, medium blue with moderate, cooler undertones and flecks of sparkle over a matte finish. The sparkles resulted in a fair amount of fallout and unexpected dispersion of sparkles (far beyond where I initially placed the color). The consistency was moderately powdery, too, which made the fallout issue greater. It had opaque pigmentation but had to be built back up as it did sheer out noticeably after applying and blending it out (but everywhere, not just the edge!). This shade lasted well for eight hours before fading noticeably.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.