ColourPop Bold Type is a moderately cool-toned, medium-dark teal with a matte finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
Bold Type is a medium-dark teal with subtle, cool undertones and a matte finish. The consistency was quite powdery and thin, which resulted in a lot of fallout and the tendency for the powder to sheer out when applied. Even when I just patted and pressed it into place--no blending!--it seemed to just... fall off within a few minutes. It had mostly opaque pigmentation initially, but it really couldn't seem to keep in place--even over primer (Smashbox 24HR). The little that seemed to hang on was noticeably faded after six hours.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.