NOTICE: All products categorized under "Pigment" carry a warning in the US that the product is "not intended for use in the immediate eye area." Brands in the US typically market these products as "Pigments" (instead of "Eyeshadow"), and there is often a warning on the back of packaging or the label. The product includes color additives that are not approved for usage on the eyes per the FDA. Some color additives in "Pigments" have no usage restrictions in the EU, per CosIng, and can be used on the eyes. We recommend checking ingredients to confirm current safety assessment/restrictions: FDA/CosIng.
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Coloured Raine Cute Vivid Pigment ($6.99 for 0.06 oz.) is a bright, medium lavender with warm, pink undertones and a matte finish. The texture was soft, somewhat powdery, but it blended out easily and applied evenly to bare skin. The eyeshadow sheered out a bit when I tried to work with it as a lid shade, but it didn't turn patchy or darken too noticeably without primer. The color stayed on well for eight hours on me before it started to fade noticeably.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.