Colour Pop Alchemist is a slightly cool-toned, dark berry with a matte finish. It is a permanent lipstick that retails for $7.50 and contains 0.12 oz.
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Colour Pop Alchemist Velvet Blur Lux Lipstick ($7.00 for 0.12 oz.) is a deep, reddened berry with subtle, cool undertones and a semi-matte finish. It had buildable coverage from semi-opaque to opaque coverage, but it was definitely one of the more pigmented shades (in one layer) in the range. The texture felt smooth and velvety, so it didn't have any wet or cream-like feel yet still glided easily across my lips to lay down a thin, even layer of product. This particular shade seemed to stay out of my lip lines for the most part, which was an area that other shades struggled with. It wore well for five and a half hours, left a very faint stain behind, and was neither drying nor hydrating on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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This unique matte lipstick creates a soft focus, blurring effect with the same high impact colour you know we’ll deliver. The silky, velvet soft texture smooths over fine lines and imperfections, while never drying out your lips. A formula that works with your look, build up the color to add drama, or blur out the edges for a soft romantic look. Loaded with our exclusive LUX blend of extracts Pomegranate, Goji Fruit, and Grape Seed extracts protect and nourish lips.
Dimethicone, Tridecyl Trimellitate, Phenyl Trimethicone, Polyethylene, Polymethylsilsesquioxane, Hdi/Trimethylol Hexyllactone Crosspolymer, Zeolite, Dimethicone Crosspolymer, Hydrated Silica, Flavor, Saccharin, Caprylic/Capric Triglyceride, Vitis Vinifera Seed Extract, Lycium Barbarum Fruit Extract, Punica Granatum Fruit Extract; MAY CONTAIN: Blue 1 Lake (CI 42090), Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Red 6 (CI 15850), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Yellow 6 Lake (CI 15985).