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The formula is supposed to have "medium coverage" and yield a "soft, diffused just-blotted look" that "dries matte, doesn't bodge, and feels soft and comfy on the lips." From the shades I've tried, the effect is exactly as described -- "a soft, diffused just-blotted look" with a matte finish. The consistency is thin but almost a little velvety as it spreads and dries down; it didn't feel as "wet" as most of their Liquid Lipstick formulas have. The formula dries down quickly and sets to a matte, transfer-resistant finish. The coverage varied from medium to semi-opaque, and the wear time was anywhere between four and six hours. The issue I have with them is the thinner, matte formula is more prone to emphasizing imperfections on my lips and lip lines. The formula is neither drying nor hydrating on me.
The average rating based on all reviewed shade(s) in this formula is shown below.
A medium coverage matte lipstick that creates a soft, diffused look. It is completely transfer-proof and long-wearing but also lightweight and comfortable. No cracking or flaking! Leaves lips smooth and fresh.
Based on 1 Review, 2 Quick Reviews
The Good: Great Value (3), Easy To Apply (3), Blendable (2), Long-wearing (2), Creamy (1), Smooth (1), Moisturizing (1), Travel-friendly (1)
The In-Between: Non-sticky (3), Buildable (2), Sheer (1), Thin (1)
The Bad: Drying (2), Dry (1)
1 Written Reviews
By Katrina 6 months ago.
I LOVE this lipstick. My holy grail MLBB is ColourPop Ultra Blotted in Doozy. I nearly cry every time I put it on. The formula is so comfortable. It's not drying, or sticky, and it can give you a lot of color if you want. If you want sheer coverage, you can get that with a sheerer shade, or just one layer, or by actually physically blotting it. It's very versatile.