Colour Pop Wide Awake is a moderately warm-toned, light gold with a metallic finish. It is a limited edition eyeshadow that retails for $8.00 and contains 0.23 oz.
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Colour Pop Wide Awake Jelly Much Eyeshadow ($8.00 for 0.23 oz.) is a bright, light-medium gold with subtle, warm undertones and a metallic sheen. It had nearly opaque pigmentation that applied evenly and smoothly to bare skin. The texture was watery and cool to the touch, but it dried down quickly without getting into my crease or fine lines but I was still able to diffuse and blend out the edges. It lasted nicely for over 10 hours without creasing or fading on my lid.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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One of our most innovative formulas yet. Jelly Much delivers extremely high impact looks in a single swipe. Super longwearing, it won’t crease, fade, or transfer; dries down to a powder finish with zero fall out. Here to stay and here to slay! Its unique water-based formula saturates the pigment for immediate intense color right on application. No need to fuss with wetting your makeup brush or using a primer, you’ll get the look of intense shadow right from the pot.
Water, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Butylene Glycol, Sorbeth-30 Tetraisostearate, Silica, Dipropylene Glycol, Benzyl Alcohol, Sorbitan Sesquiisostearate, Acrylates/Beheneth-25 Methacrylate Copolymer, PPG-8 Ceteth-20, Chlorphenesin, Tin Oxide, Dehydroacetic Acid, Sodium Hydroxide, Phenoxyethanol, Iron Oxides (CI 77491), Mica (CI 77019), Titanium Dioxide (CI 77891).