Colour Pop Strawberry Jam is a moderately warm-toned, light orange with a metallic finish. It is a permanent eyeshadow that retails for $8.00 and contains 0.23 oz.
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Colour Pop Strawberry Jam Jelly Much Eyeshadow ($8.00 for 0.23 oz.) is a bright pop of orange with a warm, reddish undertone and lighter, warm golden peach shimmer and larger sparkle. It was richly pigmented with a lightweight, thin texture that felt watery, yet almost mousse-like, and a little went a long way. The eyeshadow applied evenly to bare skin, and it applied best with fingertips (for more of a wash of product) or a flat, synthetic brush (for more intense coverage). It stayed on nicely for 10 hours without fading or creasing, though there was a smidgen of fallout over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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One of our most innovative formulas yet. Jelly Much delivers extremely high impact looks in a single swipe. Super longwearing, it won’t crease, fade, or transfer; dries down to a powder finish with zero fall out. Here to stay and here to slay! Its unique water-based formula saturates the pigment for immediate intense color right on application. No need to fuss with wetting your makeup brush or using a primer, you’ll get the look of intense shadow right from the pot.
Water, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Butylene Glycol, Sorbeth-30 Tetraisostearate, Silica, Dipropylene Glycol, Benzyl Alcohol, Sorbitan Sesquiisostearate, Tin Oxide, Acrylates/Beheneth-25 Methacrylate Copolymer, Ppg-8 Ceteth-20, Chlorphenesin, Dehydroacetic Acid, Sodium Hydroxide, Phenoxyethanol, Iron Oxides (CI 77491), Mica (CI 77019), Titanium Dioxide (CI 77891).