Colour Pop I Own You is a slightly warm-toned, light red with a metallic finish. It is a limited edition eyeshadow that retails for $8.00 and contains 0.23 oz.
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Colour Pop I Own You Jelly Much Eyeshadow ($8.00 for 0.23 oz.) is a muted, light-medium red with warm undertones and a sparkling, metallic finish. It had opaque pigmentation, and as tends to be the case with this formula, a little went a long way. The texture was water-like--wet and cool to the touch--but it actually felt more whipped, more mousse-like than most shades have felt to me in this formula. The color applied fairly evenly and dried down fast enough that it didn't crease or migrate while it did so. The edges diffused without much effort but found I had to be careful to smooth out the product as it was slightly thicker at times. It stayed on well for 10 hours without fading or creasing on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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One of our most innovative formulas yet. Jelly Much delivers extremely high impact looks in a single swipe. Super longwearing, it won’t crease, fade, or transfer; dries down to a powder finish with zero fall out. Here to stay and here to slay! Its unique water-based formula saturates the pigment for immediate intense color right on application. No need to fuss with wetting your makeup brush or using a primer, you’ll get the look of intense shadow right from the pot.
Water, Calcium Sodium Borosilicate, Silica, Polyethylene Terephthalate, Aluminum Calcium Sodium Silicate, Synthetic Flurophlogopite, Butylene Glycol, Sorbeth-30 Tetraisostearate, Dipropylene Glycol, Polymethyl Methacrylate, Benzyl Alcohol, Sorbitan Sesquiisostearate, Acrylates/Beheneth-25 Methacrylate Copolymer, Ppg-8 Ceteth-20, Chlorphenesin, Tin Oxide, Dehydroacetic Acid, Titanium/Titanium Dioxide, Sodium Hydroxide, Phenoxyethanol. May Contain: Carmine (CI 75470), Chromium Oxide Greens (CI 77288), Ferric Ferrocyanide (CI 77510), Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Mica (CI 77019), Titanium Dioxide (CI 77891).