Colour Pop Half Moon is a very warm-toned, medium plum with a metallic finish. It is a permanent eyeshadow that retails for $8.00 and contains 0.23 oz.
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Colour Pop Half Moon Jelly Much Eyeshadow ($8.00 for 0.23 oz.) is a medium-dark plum with strong, warm red undertones and pink-to-blue shifting pearl. The pigmentation was opaque in a single layer, while the texture was smooth, lightweight, and watery and felt cool when initially applied. It dried down within 15 seconds of application, but you'll want to apply less than anticipated as over-applying led to longer dry down times and was more likely to crease as it dried down. I recommend working quickly to diffuse and blend out the edges as it was harder to blend out once it set. It wore well for 10 hours without fading, creasing, or flaking.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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One of our most innovative formulas yet. Jelly Much delivers extremely high impact looks in a single swipe. Super longwearing, it won’t crease, fade, or transfer; dries down to a powder finish with zero fall out. Here to stay and here to slay! Its unique water-based formula saturates the pigment for immediate intense color right on application. No need to fuss with wetting your makeup brush or using a primer, you’ll get the look of intense shadow right from the pot.
Water, Silica, Butylene Glycol, Sorbeth-30 Tetraisostearate, Dipropylene Glycol, Benzyl Alcohol, Sorbitan Sesquiisostearate, Acrylates/Beheneth-25 Methacrylate Copolymer, Ppg-8 Ceteth-20, Chlorphenesin, Dehydroacetic Acid, Sodium Hydroxide 18%, Phenoxyethanol, Iron Oxides (CI 77491), Mica (CI 77019).