Colour Pop Close to You is a moderately warm-toned, light peach with a sparkle finish. It is a permanent eyeshadow that retails for $8.00 and contains 0.23 oz.
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Colour Pop Close to You Jelly Much Eyeshadow ($8.00 for 0.23 oz.) is a soft pink with warm undertones and gold and silver glitter. It had semi-opaque pigmentation that was buildable to full coverage with a second layer (just make sure to let the first layer dry down). The texture was watery, wet in feel and cooling as it went onto my skin, but it applied fairly evenly and wasn't too difficult to diffuse along the edges. If you're someone who wants really intense, full-on coverage out of their eyeshadow, skip, but if you're someone who likes glitter and something that can layer or be applied to brighten, this might work well. It lasted well for nine and a half hours before there was a bit of fallout.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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One of our most innovative formulas yet. Jelly Much delivers extremely high impact looks in a single swipe. Super longwearing, it won’t crease, fade, or transfer; dries down to a powder finish with zero fall out. Here to stay and here to slay! Its unique water-based formula saturates the pigment for immediate intense color right on application. No need to fuss with wetting your makeup brush or using a primer, you’ll get the look of intense shadow right from the pot.
Water, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Silica, Butylene Glycol, Sorbeth-30 Tetraisostearate, Dipropylene Glycol, Benzyl Alcohol, Sorbitan Sesquiisostearate, Acrylates/Beheneth-25 Methacrylate Copolymer, Ppg-8 Ceteth-20, Chlorphenesin, Dehydroacetic Acid, Sodium Hydroxide, Tin Oxide, Phenoxyethanol, Iron Oxides (CI 77491), Mica (CI 77019), Titanium Dioxide (CI 77891).