Colour Pop Big Ego is a moderately warm-toned, dark lavender with a sparkle finish. It is a permanent eyeshadow that retails for $8.00 and contains 0.23 oz.
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Colour Pop Big Ego Jelly Much Eyeshadow ($8.00 for 0.23 oz.) is a medium, pinky-lavender base with flecks of gold that tends to look lighter and more golden when applied to the lid. The texture was very watery and wet to the touch--there was a cooling effect as a result during application--but it had good pigmentation and went on evenly. I highly recommend using less than you might think you need and adding a bit more (after the first layer dries down) if necessary. Once it set, the eyeshadow stayed in place well for 10 hours without fading or flaking.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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One of our most innovative formulas yet. Jelly Much delivers extremely high impact looks in a single swipe. Super longwearing, it won’t crease, fade, or transfer; dries down to a powder finish with zero fall out. Here to stay and here to slay! Its unique water-based formula saturates the pigment for immediate intense color right on application. No need to fuss with wetting your makeup brush or using a primer, you’ll get the look of intense shadow right from the pot.
Water, Calcium Sodium Borosilicate, Calcium Aluminum Borosilicate, Silica, Butylene Glycol, Sorbeth-30 Tetraisostearate, Dipropylene Glycol, Synthetic Fluorphlogopite, Benzyl Alcohol, Sorbitan Sesquiisostearate, Acrylates/Beheneth-25 Methacrylate Copolymer, Ppg-8 Ceteth-20, Chlorphenesin, Dehydroacetic Acid, Tin Oxide, Sodium Hydroxide, Phenoxyethanol, Iron Oxides (CI 77491), Mica (CI 77019), Titanium Dioxide (CI 77891), Ultramarines (CI 77007).