Chanel Viva (95) is a slightly cool-toned, medium-dark fuchsia with a luminous finish. It is a limited edition lipstick that retails for $37.00 and contains 0.1 oz.
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Chanel Viva (95) Rouge Coco Shine Lipstick ($35.00 for 0.10 oz.) is described as an "intense fuchsia." It's a slightly brightened, medium-dark fuchsia pink with cool, blue undertones and a very faint shimmer and moderate shine. It had semi-opaque color coverage--more than most shades in this formula--and lasted for three and a half hours. It was lightly moisturizing while worn. My guess is "intense" is used to describe greater-than-normal pigmentation. MAC Good Taste (P, $22.00) is brighter. Bite Beauty Vigne (P, $24.00) is lighter. Tom Ford Beauty Incorrigible (08) (LE, $49.00) is brighter. MAC Quite the Thing! (LE, $17.00) is similar. MAC Heavenly Hybrid (LE, $16.00) is slightly more plum. Revlon Fuchsia Shock (P, $7.99) is a touch brighter. See comparison swatches / view dupes.
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The next chapter in the brilliant ROUGE COCO SHINE story: ROUGE COCO SHINE Hydrating Colour Lipshine, an innovative formula with intensified pigments to take colour and sheen to a new level of vibrancy. Sheer, shiny, colour-rich shades are effortlessly chic, infinitely wearable. Hydratendre Complex softens and plumps lips for a healthier, fuller appearance.