Chanel Bel Ami is a moderately warm-toned, medium-dark plum with a luminous finish. It is a permanent lipstick that retails for $37.00 and contains 0.1 oz.
Chanel Bel Ami (66) Rouge Coco Shine ($32.00 for 0.10 oz.) is a semi-sheer plum-berry that looks a little rosy, little brown-based when swatched, but on my lips, it appears more like a plum with a hint of red and silver shimmer. The color coverage is semi-sheer, but it applies evenly and smoothly, and it ends up looking like I'm not even wearing lipstick. It's a little redder compared to MAC Capricious, while it is plummier than Cle de Peau #117 (and sheerer). Rimmel Burgundy is a few shades darker.
The next chapter in the brilliant ROUGE COCO SHINE story: ROUGE COCO SHINE Hydrating Colour Lipshine, an innovative formula with intensified pigments to take colour and sheen to a new level of vibrancy. Sheer, shiny, colour-rich shades are effortlessly chic, infinitely wearable. Hydratendre Complex softens and plumps lips for a healthier, fuller appearance.