Chanel La Diva (44) is a very cool-toned, medium fuchsia with a semi-matte finish. It is a permanent lipstick that retails for $40.00 and contains 0.12 oz.
Chanel La Diva (44) Rouge Allure Velvet Luminous Matte Lip Color ($34.00 for 0.12 oz.) is described as an "electric pink." It's a vibrant, cool-toned fuchsia magenta with blue undertones and a semi-matte finish. NARS Full Frontal (LE, $26.00) is less bright. Maybelline Electric Fuchsia (LE, $7.49) is darker. MAC Dear Diary (LE, $18.00) is also darker. MAC Night Blooming (LE, $16.00) is darker, more muted. MAC Pink Nouveau (P, $16.00) is lighter. MAC Outrageously Fun (LE, $16.00) is glossier, not quite as cool-toned. MAC Candy Yum Yum (P, $16.00) is brighter. Obsessive Compulsive Cosmetics Nylon (LE, $18.00) is brighter. See comparison swatches.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Elevating matte to a new elegance, this next-generation, non-drying matte lipstick glides on lips with intensely rich colour and a sumptuously soft, velvet matte finish.