Chanel La Diva (44) Rouge Allure Velvet Lip Color Review, Photos, Swatches

Chanel La Diva (44) Rouge Allure Velvet Luminous Matte Lip Color
Chanel La Diva (44) Rouge Allure Velvet Luminous Matte Lip Color

Chanel La Diva (44) Rouge Allure Velvet Luminous Matte Lip Color ($34.00 for 0.12 oz.) is described as an “electric pink.” It’s a vibrant, cool-toned fuchsia magenta with blue undertones and a semi-matte finish. NARS Full Frontal (LE, $26.00) is less bright. Maybelline Electric Fuchsia (LE, $7.49) is darker. MAC Dear Diary (LE, $18.00) is also darker. MAC Night Blooming (LE, $16.00) is darker, more muted. MAC Pink Nouveau (P, $16.00) is lighter. MAC Outrageously Fun (LE, $16.00) is glossier, not quite as cool-toned. MAC Candy Yum Yum (P, $16.00) is brighter. Obsessive Compulsive Cosmetics Nylon (LE, $18.00) is brighter. See comparison swatches.

Just as a point of reference, generally, the Rouge Allure Velvet formula doesn’t work well for me–it’s just not a formula that seems to work on me, though there are plenty of readers who love it. While most beauty products are “your mileage may vary” to some degree, I know that my lips react poorly to this formula while others have no issues. Β This shade felt creamier than past shades I’ve tried in this formula with a lightweight consistency that applied evenly for the most part. It had a semi-matte finish that went down to more of a true matte finish about two hours into wear. It had mostly opaque color coverage, and on me, it was somewhat drying over time but more bearable than this formula has been in the past. It lasted for a total of five and a half hours on me and left behind a soft pinky stain.

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Chanel La Diva (44) Rouge Allure Velvet Luminous Matte Lip Color
Chanel La Diva (44) Rouge Allure Velvet Luminous Matte Lip Color

Chanel La Diva (44) Rouge Allure Velvet Luminous Matte Lip Color
Chanel La Diva (44) Rouge Allure Velvet Luminous Matte Lip Color

Chanel La Diva (44) Rouge Allure Velvet Luminous Matte Lip Color
Chanel La Diva (44) Rouge Allure Velvet Luminous Matte Lip Color

Chanel La Diva (44) Rouge Allure Velvet Luminous Matte Lip Color
Chanel La Diva (44) Rouge Allure Velvet Luminous Matte Lip Color

Chanel La Diva (44) Rouge Allure Velvet Luminous Matte Lip Color
Chanel La Diva (44) Rouge Allure Velvet Luminous Matte Lip Color

Chanel La Diva (44) Rouge Allure Velvet Luminous Matte Lip Color
Chanel La Diva (44) Rouge Allure Velvet Luminous Matte Lip Color

We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

Product Availability

Chanel La Diva (44) $37.00/0.12 OZ.
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About the Reviewer

Reviewer

Christine has normal-to-dry skin with areas of dryness (cheeks, nose, and under the eyes). She has a light-medium skintone with subtle, warmer yellow undertones. Her best foundation matches include: Tarte Rainforest of the Sea in Light-Medium Neutral (best match), Estee Lauder Double Wear Stay-in-Place Makeup in Desert Beige 2N1, Giorgio Armani Maestro Glow in 4.0, Hourglass Warm Ivory Vanish Seamless Finish, Laura Mercier Candleglow Soft Luminous in Dusk, MAC NC20/NC25, Make Up For Ever Ultra HD Liquid in Y305 (140). For more matches, please read our full Foundation FAQ. For more information on our review process, please read our Review FAQ.

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35 Comments

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You’re glowing in the full face photo, Christine. While La Diva isn’t a shade I’d pick out for myself, I must say that it looks good on you. πŸ™‚

Too bad Rouge Allure Velvet doesn’t work well on you….
BTW, do you have L’Adoree? Is it similar (in color) with Chanel Stunt Rouge Allure Laque (or MAC Flaunting It Kissable Lipcolour)?
Thanks! πŸ˜‰

oh lawd this is all of my Barbie Dreamhouse aspirations piled into one beautiful lipstick. wonder if I should try out the Maybelline version instead. I know Electric Fuchsia is LE but I think Fuchsia Flash is pretty close. I do love the matte finish of this though…

sigh. I’ll probably shell out the $$ to get Candy Yum Yum once I can get my broke ass to a MAC counter with a fatter wallet. $34 is just a liiiiittle steep for me.

You seem to be rocking it very well! I love the way this looks on you! I have plenty of pinks but I still kinda want this lol. The color and the name are just too cute!

That is a true Barbie pink lipstick! I tend to like such colours better in a more glossy formula (bright mattes have a chalkiness to the look somehow?), but you’re rocking it, Christine!

I purchased this several days ago & so far I’m loving it, for me I wont say its a dupe for MAC’s CYY, more like its mature sister bright but not gaudy, it looks good on you Christine! Will you be reviewing the Coco Rouge color Dedicace 59 & Rouge Allure 136 & 138?

I think I mentioned in the review but maybe I didn’t, but CYY is definitely brighter πŸ™‚ I don’t have Dedicace, but I did purchase the two Rouge Allures.

Hi Christine! You look so pretty in that picture! How does this compare to Chanel’s Rouge Allure Intense in Extatique? TYSM in advance for any insight you can provide. πŸ˜€

I also bought and returned this one, as it looks beautiful in the tube and swatched, but when worn looks almost exactly like MAC Candy Yum Yum and a Maybelline Vivids shade I already own. Save your money ladies!

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! πŸ™‚ If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!