Burberry Optic White (000) is a neutral-toned, very light white with a metallic finish. It is a permanent eyeshadow that retails for $29.00 and contains 0.06 oz.
Burberry Optic White (000) Wet & Dry Glow Eyeshadow ($29.00 for 0.06 oz.) is a bright, metallic white with neutral undertones. Applied dry, it was semi-opaque, and applied damp, it was more opaque, though not fully opaque. The texture has an almost dry feel to the touch, but it is very smooth and blendable. It wore well for eight hours on me before creasing slightly. Inglot #453 (P, $6.00) is cooler. Dior Lune (001) (P, $31.00) is darker. MAC White (P, $21.00) is cooler. MAC A Waft of Grey #1 (P, $21.00) is darker. Make Up For Ever ME122 Snow (P, $21.00) is more muted. Make Up For Ever D124 Crystalline White (P, $21.00) is more muted. Guerlain Cygne Blanc #2 (LE, ) is less shimmery, darker, more muted. MAC Smoky Black Friday #1 (LE, ) is darker. Guerlain Les Nuees #2 (LE, ) is less shimmery. NYX Frostbite (P, $6.00) is cooler. Viseart Yves (P, ) is less shimmery, darker. See comparison swatches / compare dupes side-by-side.
Burberry Beauty introduces Eye Colour, the new collection of single eyeshadows designed to be applied dry for a natural sweep of color or wet for a more intense result. Each Glow Eyeshadow features a gel-like texture, brightening reflective shades and a pure, crystal-clear finish to open the eye. Wear the individual shade alone or blend it together with another hue for infinite effects.