White is described as a "soft pearl white." It's a bright, silvery white with a metallic sheen. Applied dry, it was semi-sheer, and applied damp, it was mostly opaque. It had a soft, silky texture that was easy to use. It wore well for eight hours before creasing slightly. This shade is part of the permanent range. See comparison swatches / view dupes side-by-side.
Highly concentrated loose colour powder to create a subtle wash of colour or intense effect. Does not streak or cake. Easy to blend, long-lasting. Limited-edition packaging features Betty. Note: Pigments are sold by weight not volume. Containers can appear to be less than full due to settling of the product.