Make Up For Ever ME122 Snow is a neutral-toned, very light white with a metallic finish. It is a permanent eyeshadow that retails for $17.00 and contains 0.08 oz.
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Make Up For Ever ME122 Snow Artist Color Shadow ($17.00 for 0.08 oz.) is a bright white with neutral-to-cool undertones and a metallic finish. It had good color payoff in a single layer, which was buildable to full coverage with a second layer on top. The consistency was soft, smooth, and dense but not stiff or difficult to pickup with a brush. The eyeshadow blended out nicely and stayed on well for nine hours on me.
The new version is less shimmery (see side-by-side comparison).
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Reveal your inner artist and create your perfect color mix with Artist Color Eye Shadow. Choose your palette size, and then customize it to your needs by mixing and matching your favorite shades. MAKE UP FOR EVER’s artist-grade atomized formula is loaded with pigment for high-impact color in a single swipe. Its smooth, buttery texture allows for superior blendability, and silicon-coated pigments allow for it to stay put for up to 12 hours of wear*. With a range of 121 shades available in an array of finishes, these ultrafine powders can be layered and mixed to create an infinite number of looks.