Magenta (33) is a vibrant, medium-dark fuchsia-red with warmer undertones and a satin sheen. The color payoff was nearly opaque, while the consistency was lightweight, smooth, and spread nicely across the lips with an airy, mousse-like feel. I had a touch of color that pulled into my lip lines, though the brightness of the color made it hard to see from a normal viewing distance. This shade wore for eight hours, left a stain behind, and was neither drying nor hydrating.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Introducing Liquid Lip Velvet, a new statement-making matte cream colour with a comforting whipped texture.
Developed with a new, innovative formula, which combines rich pigment, smooth application and a whipped, creamy texture to create a bold, velvet finish that lasts for up to eight hours. ight-as-air new Liquid Lip Velvet keeps lips supple and moisturised, while each of the 14 shades coats lips with a shot of saturated colour in one glide.