Bobbi Brown Heat Ray is a very warm-toned, medium-dark copper with a metallic finish. It is a permanent eyeshadow that retails for $38.00 and contains 0.08 oz.
Bobbi Brown Heat Ray Luxe Eye Shadow ($38.00 for 0.08 oz.) is a rich, medium-dark copper with warm, orange undertones and a sparkling, metallic finish. It had good pigmentation both wet and dry, though the dampened application yielded a stronger, foil-like shine and full coverage. The texture was soft, smooth, and not too loose or too firm in the compact, so it was easy to apply to the lid and blend it out. It wore well for eight hours with slight fallout when applied dry and minimal fallout when applied wet.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
An all-new, multidimensional metallic eye shadow formula designed to give eyes instant incandescence. In three new lustre, metal and sparkle finishes, this molten shadow can be applied dry for instant impact or applied with a damp brush for a liquid metal look.