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The formula is supposed to be "applied dry for instant impact or applied with a damp brush for a liquid metal look" that "glides on and blends easily." The shades that I have tested have had good pigmentation both wet and dry with the dampened application yielding a smoother application and a stronger sheen. They could be used dry, but they adhered exceptionally well to bare skin when applied with a dampened brush. There was some fallout over time (seven to eight hours) when used dry and very minimal fallout over time when applied with a dampened brush.
It's a good formula overall, but the price point seemed skewed, even within the brand's formula (typically, eyeshadows are less expensive compared to the brand's lipsticks, and the Luxe Lip Colors are $37 so these are more expensive). I think if these were around $29, they would be (marginally) easier to justify, but at $38 for a single eyeshadow, that's a real commitment to a single shade.
The average rating based on all reviewed shade(s) in this formula is shown below.
An all-new, multidimensional metallic eye shadow formula designed to give eyes instant incandescence. In three new lustre, metal and sparkle finishes, this molten shadow can be applied dry for instant impact or applied with a damp brush for a liquid metal look.