Anastasia Cool Brown is a very warm-toned, medium-dark brown with a matte finish. It is a permanent lipstick that retails for $18.00 and contains 0.12 oz.
Anastasia Cool Brown Matte Lipstick ($18.00 for 0.12 oz.) is a muted, dark brown with subtle, rosy undertones and a matte finish. It had nearly opaque pigmentation in a single layer, and the color applied evenly to the lips, even though it did tug as I glided the lipstick across my lips. It had a firm, dense consistency but managed not to drag or apply raggedly, and this particular shade was even firmer/stiffer than others in the line-up. My lips were fairly smooth but this seemed to emphasize the texture of my lips when there was so little to emphasize. On me, it lasted for five hours and was non-drying but felt very lightweight.
The formula is supposed to have "full-pigment" with a "smooth, ultra-matte finish." Since the description was a little light, I also watched the brand's video, where the formula is also supposed to be comfortable to apply and not settle in lip lines. The best aspects of the formula are how lightweight it felt on--almost like nothing on, so despite being more matte and denser, not heavy or clingy--and that most shades have been non-drying (so far).
There has been some transfer, and the finish is mostly matte but not "ultra-matte" (certainly not as flat or matte as their liquid lipsticks, as an example). Some shades have emphasized my lip lines from a texture standpoint or due to color settling into them, but it depended on the shade. The wear has ranged from four and a half hours to eight hours, and some of the richer shades can survive a moderate meal and definitely drinking coffee. I found the texture to be the drawback; the lipstick is incredibly firm and dense with little to creaminess, which resulted in an application that tugged and pulled on the lips. It was also the type of texture that caught on flakes, so regular exfoliation is key. There were a few shades that were creamier and thicker on the lips, which were more comfortable to apply, but the majority were quite firm. (They also did not get softer with use.)
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
A full-pigment lip color with a smooth, ultra-matte finish. Use the highest point of the bullet to apply Anastasia Beverly Hills Matte Lipstick with precision.