Anastasia Electro has a very cool-toned undertone. It is a lipgloss that retails for $16.00 and contains 0.16 oz.
Anastasia Electro Lip Gloss ($16.00 for 0.16 fl. oz.) is a medium-dark, magenta purple with cooler, iridescent blue and violet sparkle over a cream base. It had mostly opaque coverage that applied evenly and smoothly, while the consistency wasn't too thick or too thin. The color wore well for five hours on me while moisturizing my lips. MAC Girl About Town (P, $21.00) is less shimmery, lighter (90% similar). Milani Flashy (DC, $6.49) is warmer (90% similar). NARS La Main Bleue (P, $26.00) is less shimmery (90% similar). MAC Itchy & Scratchy & Sexy (LE, $21.00) is lighter (80% similar). MAC What's Going On (LE, $20.00) is lighter, brighter (80% similar). Estee Lauder Violet Rain (LE, $22.50) is more shimmery, lighter, brighter (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
A full pigment, weightless formula with lacquer and lustre finishes for the intensity of a stain and shine of a gloss.