Deep Purple

Deep Purple is a medium-dark, rich violet purple with cool undertones and a frosted sheen. It had good pigmentation with a dense texture that was still quite blendable--it felt almost like a cream and was firmer in the pan compared to most shades in the palette. The color wore well for eight hours before fading on me. Ardency Inn Royal (DC, $21.00) is warmer (95% similar). Melt Cosmetics Hazmat (PiP, ) is less shimmery (95% similar). Morphe Twerk (LE, ) is less shimmery, more muted (95% similar). Bad Habit Andromeda (PiP, ) is lighter (95% similar). Urban Decay Ransom (DC, $18.00) is more muted, cooler (85% similar). KVD Beauty Danzig (DC, $21.00) is cooler (90% similar). MAC Overnight Sensation (LE, $22.00) is cooler (90% similar). Fyrinnae Queen (P, $7.00) is darker, warmer (90% similar). MAC Queen Patrick (LE, $17.00) is less shimmery, lighter, more muted (90% similar). Lethal Cosmetics Spirit (P, $6.00) is lighter, warmer (90% similar). Viseart Zeus (GPV2 #20) (P, ) is more shimmery, lighter, warmer (90% similar). Inglot #439 (P, $7.00) is less shimmery, warmer (90% similar). Tom Ford Beauty Purple Reign (LE, $36.00) is less shimmery, lighter (90% similar). Natasha Denona Amethyst (141M) (DC, $29.00) is more shimmery, more muted (90% similar). Sephora Indigo (PiP, ) is darker (90% similar). Huda Beauty Gemstone #9 (PiP, ) is more shimmery, lighter (90% similar). Fyrinnae Parental Advisory (DC, $7.00) is lighter, brighter, warmer (85% similar). MAC Harajuku Blu (LE, $17.00) is more muted (85% similar). Melt Cosmetics Cross Faded (LE, ) is more shimmery, more muted, cooler (85% similar). Makeup Geek Caitlin Rose (P, $9.99) is lighter (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

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