5th Ave

5th Ave is a light-medium, yellow gold with warm undertones and a metallic finish. It had great pigmentation with a very smooth, velvety texture that was soft enough that it was also dusty to the touch and kicked up the product in the pan easily. That softness did translate into good blendability, and it seemed to soften on the lid and looked a little "lived in" where the shimmer has a more luminous, glowing look to it. It wore well for eight hours before fading. Ardency Inn Sunday (DC, $21.00)(100% similar). Smashbox Champagne (PiP, ) is lighter (95% similar). Cle de Peau Les Annees Folles #3 (LE, ) is lighter (95% similar). Tom Ford Beauty Lava Lustre #1 (LE, ) is more shimmery, darker (95% similar). Pat McGrath After Glow (LE, $25.00) is more shimmery (95% similar). Dior Sundeck #2 (LE, ) is less shimmery (95% similar). Urban Decay Blunt (DC, $19.00) is lighter (95% similar). ColourPop The Mayor (LE, $4.50) is less shimmery (95% similar). NARS Tropical Express #2 (PiP, $19.00) is less shimmery, darker (95% similar). ColourPop Cruisin' (PiP, $4.50) is less shimmery, warmer (95% similar). Ciate Vaycay (LE, ) is more shimmery, lighter (95% similar). Makeup Geek Magic Act (P, $9.99) is lighter, brighter, warmer (95% similar). NARS Hollywoodland (P, $28.00) is darker (95% similar). Tarte Hype (PiP, ) is more shimmery (90% similar). Becca Opal (LE, ) is more muted (95% similar). Maybelline Beige-ing Beauty (85) (LE, $6.99) is lighter (95% similar). ColourPop Jinxie (LE, $6.00) is less shimmery, darker (100% similar). Anastasia Primavera (PiP, $12.00) is lighter (90% similar). MAC Lithe (LE, $21.00) is more shimmery (95% similar). Viseart Rivoli (PiP, ) is darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

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