Milani I Am Positive, I Am Confident, I Am Motivated Bold Matte Lipsticks Reviews & Swatches
I Am Positive
Milani I Am Positive Bold Color Statement Matte Lipstick ($6.99 for 0.14 oz.) is a muted, medium-dark brown with subtle, warm red undertones and a semi-matte finish. It had rich pigmentation that adhered evenly and smoothly to my lips. It had a lightweight, thinner consistency that had a velvety slip but did not feel wet nor did it slide around while worn. The color didn’t seem to emphasize my lip lines as much as other shades in the range. It lasted well for five hours and was neither drying nor hydrating over time.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- MAC Royal Integrity (LE, $19.00) is cooler (95% similar).
- Tom Ford Beauty In Deep (P, $55.00) is cooler (95% similar).
- Tarte Sis (P, $20.00) is less glossy (90% similar).
- Tom Ford Beauty Ben (P, $36.00) is cooler (90% similar).
- ColourPop Vignette (P, $10.00) is warmer, glossier (90% similar).
- Pat McGrath Flesh 3 (P, $30.00) is cooler (90% similar).
- Maybelline Coffee Addiction (DC, $7.49) is more shimmery, warmer (90% similar).
- Pat McGrath Flesh 3 (P, $38.00) is cooler (90% similar).
- Chanel Chestnut (122) (P, $40.00) is lighter (90% similar).
- NARS Deborah (P, $34.00) is more shimmery, lighter, warmer (85% similar).
Formula Overview
$6.99/0.14 oz. - $49.93 Per Ounce
The formula is supposed to be "bold, hydrating color" with "intense color in just one swipe." The finish is more of a "soft matte" to true satin (a little more sheen than "soft matte" to my eye), and the finish will wear down to a more matte finish within an hour or two of wear (or faster if one blots).
The texture felt lightweight, thinner on my lips but felt lightly creamy with more of a velvety slip as I glided the product across my lips. It didn't tug, but the product had good hold and wore between four and seven hours on me, depending on the shade.
In my experience, the more velvety slip seems to result in the color pulling away a bit more along my lip lines and can be more prone to accentuating any imperfections of my lips (texture, flakiness, and so forth). A few shades were on the drying side, while most were non-drying. The majority of the range was pigmented with payoff typically ranging between semi-opaque and opaque. The formula has a sweet, vanilla scent but no discernible taste to me.
Browse all of our Milani Bold Color Statement Matte Lipstick swatches.
Ingredients
Hydrogenated Polydecene, Octyldodecanol, Microcrystalline Wax (Cera Microcristallina), Isononyl Isononanoate, Dicalcium Phosphate, Polyethylene, Bis-Diglyceryl Polyacyladipate-2, Euphorbia Cerifera Wax (Candelilla Cera), Silica, Mica, Cocos Nucifera (Coconut) Oil (Cocos Nucifera Oil), Ethyl Vanillin, Lauroyl Lysine, Gardenia Taitensis Flower, Tocopherol. (+/-) MAY CONTAIN/…: Red 6 (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
I Am Positive
PPermanent. $6.99.
I Am Confident
Milani I Am Confident Bold Color Statement Matte Lipstick ($6.99 for 0.14 oz.) is a medium-dark, reddish-copper with subtle, warm undertones and a satin finish. It had rich color coverage that applied evenly and smoothly in a single layer. The texture was lightweight, velvety, and smooth with a touch of creaminess that helped it glide without tugging. It wore well for five and a half hours and was neither drying nor hydrating.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Pat McGrath Flesh 3 (P, $38.00) is darker (95% similar).
- Too Faced Gingerbread Girl (LE, $21.00) is darker, less glossy (95% similar).
- Make Up For Ever Ignited Lava (120) (P, $23.00) is darker, glossier (90% similar).
- Charlotte Tilbury Berry Lucky (LE, $34.00) is less glossy (90% similar).
- Tom Ford Beauty In Deep (P, $55.00) is darker (90% similar).
- Revlon Raisin Rage (P, $8.49) is lighter, brighter, cooler (90% similar).
- YSL Brown No Way Back (302) (P, $45.00) is lighter (90% similar).
- Bobbi Brown Blackberry (P, $29.00) is more shimmery, glossier (90% similar).
- MAC Royal Integrity (LE, $19.00) is darker, cooler (90% similar).
- MAC Bated Breath (P, $24.00) is cooler, glossier (90% similar).
Formula Overview
$6.99/0.14 oz. - $49.93 Per Ounce
The formula is supposed to be "bold, hydrating color" with "intense color in just one swipe." The finish is more of a "soft matte" to true satin (a little more sheen than "soft matte" to my eye), and the finish will wear down to a more matte finish within an hour or two of wear (or faster if one blots).
The texture felt lightweight, thinner on my lips but felt lightly creamy with more of a velvety slip as I glided the product across my lips. It didn't tug, but the product had good hold and wore between four and seven hours on me, depending on the shade.
In my experience, the more velvety slip seems to result in the color pulling away a bit more along my lip lines and can be more prone to accentuating any imperfections of my lips (texture, flakiness, and so forth). A few shades were on the drying side, while most were non-drying. The majority of the range was pigmented with payoff typically ranging between semi-opaque and opaque. The formula has a sweet, vanilla scent but no discernible taste to me.
Browse all of our Milani Bold Color Statement Matte Lipstick swatches.
Ingredients
Hydrogenated Polydecene, Octyldodecanol, Microcrystalline Wax (Cera Microcristallina), Isononyl Isononanoate, Dicalcium Phosphate, Polyethylene, Bis-Diglyceryl Polyacyladipate-2, Euphorbia Cerifera Wax (Candelilla Cera), Silica, Mica, Cocos Nucifera (Coconut) Oil (Cocos Nucifera Oil), Ethyl Vanillin, Lauroyl Lysine, Gardenia Taitensis Flower, Tocopherol. (+/-) MAY CONTAIN/…: Red 6 (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
I Am Confident
PPermanent. $6.99.
I Am Motivated
Milani I Am Motivated Bold Color Statement Matte Lipstick ($6.99 for 0.14 oz.) is a rich red with warm undertones and a satin finish. The pigmentation was opaque in one stroke, while the consistency was smooth, velvety, and lightly creamy and wasn’t quite as thin as most shades in the range. The added thickness made it more flattering on my lips as it did not emphasize my lip lines or pull color deeply into my lip lines. It stayed on well for five and a half hours, was non-drying, and left a faint stain behind.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Maybelline Cruel Ruby (P, $7.49) is cooler (95% similar).
- Hourglass At Night (P, $34.00) is lighter (95% similar).
- YSL Conflicting Crimson (27) (P, $39.00) is less glossy (95% similar).
- Lisa Eldridge Velvet Jazz (LE, $36.00) is glossier (95% similar).
- Pat McGrath Vendetta (P, $38.00) is lighter, cooler (95% similar).
- NARS Codie (LE, $34.00) is lighter (90% similar).
- MAC Viva Glam I (P, $19.00) is lighter, warmer (90% similar).
- Bite Beauty Red Velvet (DC, $24.00) is lighter, cooler (90% similar).
- NARS Rouge Indiscret (LE, $28.00) is lighter, warmer (90% similar).
- NARS Infatuated Red (P, $27.00) is lighter, cooler (90% similar).
Formula Overview
$6.99/0.14 oz. - $49.93 Per Ounce
The formula is supposed to be "bold, hydrating color" with "intense color in just one swipe." The finish is more of a "soft matte" to true satin (a little more sheen than "soft matte" to my eye), and the finish will wear down to a more matte finish within an hour or two of wear (or faster if one blots).
The texture felt lightweight, thinner on my lips but felt lightly creamy with more of a velvety slip as I glided the product across my lips. It didn't tug, but the product had good hold and wore between four and seven hours on me, depending on the shade.
In my experience, the more velvety slip seems to result in the color pulling away a bit more along my lip lines and can be more prone to accentuating any imperfections of my lips (texture, flakiness, and so forth). A few shades were on the drying side, while most were non-drying. The majority of the range was pigmented with payoff typically ranging between semi-opaque and opaque. The formula has a sweet, vanilla scent but no discernible taste to me.
Browse all of our Milani Bold Color Statement Matte Lipstick swatches.
Ingredients
Hydrogenated Polydecene, Octyldodecanol, Microcrystalline Wax (Cera Microcristallina), Isononyl Isononanoate, Dicalcium Phosphate, Polyethylene, Bis-Diglyceryl Polyacyladipate-2, Euphorbia Cerifera Wax (Candelilla Cera), Silica, Mica, Cocos Nucifera (Coconut) Oil (Cocos Nucifera Oil), Ethyl Vanillin, Lauroyl Lysine, Gardenia Taitensis Flower, Tocopherol. (+/-) MAY CONTAIN/…: Red 6 (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
All three of these look amazing! And I obviously must have a “thing” for this family of shades, because I am duped to my eyebrows with PMG Strangé, MAC Paramount, VG I, and Retro, plus Chanel Rouge Vie. However, I love the less expensive option here, JIC one of mine turn on me!
I love all three of these lipsticks, although I think the first two are fairly similar to each other. A great rating for Milani. I love this brand.
I don’t need any new lipsticks but I Am Positive has my attention!
All three of these are beauts! I am Motivated is a stunner and I don’t have a dupe. I’ll have to pick up this one!
I think that this might be the first time that I have more than one dupe for each of the shades reviewed. I like all of them obviously and definitely like I Am Positive better than my namesake in the Nars. The Nars Deborah always reminded me of baby poo so never wear it. This is such a nice review and relatively inexpensive so might check them out when I am in town next.
‘I Am Positive’ doesn’t actually mean anything good in my neck of the woods (though these days, it’s not so much the death sentence it used to be).