Sweet As Cocoa
MAC Sweet As Cocoa Powder Blush ($24.00 for 0.21 oz.) is a muted, medium-dark plum-brown with faint gold sparkle over a satin finish. Though this particular shade was labeled a “Sheertone Shimmer,” I wouldn’t describe it as sheer in terms of coverage; medium to semi-opaque coverage that was then buildable from there. The consistency was drier, slightly firmer in the pan, so if I used a lighter hand, I could get less coverage, but this is generally true of most powder product and less so that it is inherent in the formula. It was, though, “just enough shimmer” that gave it more of a natural sheen–glowing but not overtly shimmery–once buffed and blended on my cheeks. I didn’t have any trouble diffusing the edges of the blush, which I worried about initially. The color lasted well for eight and a half hours on me.
- Chanel Canaille (89) (LE, $45.00) is lighter (95% similar).
- Charlotte Tilbury Formentera (P, $45.00) is lighter (90% similar).
- Makeup Geek Chivalry (P, $10.00) is darker, cooler (90% similar).
- Anastasia Vegas (LE, ) is cooler (90% similar).
- Colour Pop Swift (P, $8.00) is less shimmery, lighter (90% similar).
- NARS Na Pali Coast (P, $39.00) is more shimmery, lighter (90% similar).
- MAC Hard to Get (P, $27.00) is more shimmery, darker (85% similar).
- The Estee Edit Ember Glow (04) (P, $28.00) is darker, cooler (85% similar).
- MAC Glow With It (P, $33.00) is lighter, cooler (90% similar).
- MAC Love Joy (P, $29.00) is more shimmery, lighter, cooler (90% similar).
$24.00/0.21 oz. - $114.29 Per Ounce
Per the brand, the formula is supposed to "provide fantastic colour with ease and consistency" that "applies evenly, adheres lightly to skin." There are five distinct finishes within the range: Frost ("iridescent, lightly shimmering color"), Matte ("flat, matte finish... builds well"), Satin ("adds subtle highlights to the skin"), Sheertone ("sheer-on micro-refined powder ... that goes on faint"), and Sheertone Shimmer ("just enough shimmer to make light dance on your cheeks"). Their permanent blushes are available in compact form as well as pan-only (the latter will be cheaper).
The following overview has been updated to reflect the most current iteration of the brand's permanent range (whether or not there's been any official change) as I repurchased the majority of the permanent shades as of June 2018. I make a point to say that because I felt that the textures of several shades, particularly the frost finish shades, was noticeably different; they were much smoother and had more slip but were less shimmery/frosted (on average) and seemed to be a bit weaker in pigmentation (but still buildable). Some of the mattes felt like I've encountered in the past (a little drier, pigmented, and fairly blendable), while some felt more velvety and finely-milled.
MAC has a solid blush range but some shades are harder than others to blend out or diffuse, and as it does for most formulas (from any brand), it really comes down to some shades falling shy of expectations. The matte finish had a tendency to darken on my skin within five minutes of application; for most shades, I would recommend applying over a powdered face and/or avoiding applying on still-drying complexion products to make blending the easiest. The matte shades seemed to be semi-opaque to opaque, buildable, and long-wearing (about eight hours).
Only a few of the shades in the permanent range seemed to be particularly frosted/metallic on the skin; most shades that had shimmer appeared more softly luminous or pearlescent on the skin to the point where there was little sheen/reflection captured by my camera (I did a double take for a few and re-did swatches only to find the same finish captured yet again!). The Sheertone Shimmer performed most consistently with this: very subtle sheen, more "my skin but better" with having a slightly more noticeable sheen than matte. There were a few shades that had a strong sheen on the skin (like Peachykeen), though. The Frost finish just seemed to have stronger, larger shimmer in it, but the effect on the skin ranged being subtle to moderate. The same was true with Satin--some were more satin-like and some seemed more like a Frost (like Modern Mandarin).
Most shades were blendable, while pigmentation varied from sheer to opaque depending on the shade, but most had decent, builable coverage. The textures were firmer than the average powder blush of current times, but they don't have excess product kicked up in the pan at all. The wear ranged between seven and nine hours with deeper, intense mattes (like Fever or Film Noir) lasted longer.
Browse all of our MAC Powder Blush swatches.
Talc, Octyldodecyl Stearoyl Stearate, Zinc Stearate, Isostearyl Neopentanoate, Tocopheryl Acetate, Caprylyl Glycol, Hexylene Glycol, Phenoxyethanol. May Contain: Silica, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Carmine (CI 75470), Chromium Hydroxide Green (CI 77289), Chromium Oxide Greens (CI 77288), Ferric Ferrocyanide (CI 77510), Manganese Violet (CI 77742), Red 6 (CI 15850), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Red 28 Lake (CI 45410), Red 30 Lake (CI 73360), Ultramarines (CI 77007), Yellow 5 Lake (CI 19140), Yellow 6 Lake (CI 15985).