J. Cat Beauty White Goddess You Glow Girl Baked Highlighter Review, Photos, Swatches

01/06

J. Cat Beauty White Goddess You Glow Girl Baked Highlighter
J. Cat Beauty White Goddess You Glow Girl Baked Highlighter
J. Cat Beauty White Goddess You Glow Girl Baked Highlighter
J. Cat Beauty White Goddess You Glow Girl Baked Highlighter
J. Cat Beauty White Goddess You Glow Girl Baked Highlighter
J. Cat Beauty White Goddess You Glow Girl Baked Highlighter
J. Cat Beauty White Goddess You Glow Girl Baked Highlighter
J. Cat Beauty White Goddess You Glow Girl Baked Highlighter
J. Cat Beauty White Goddess You Glow Girl Baked Highlighter
J. Cat Beauty White Goddess You Glow Girl Baked Highlighter
J. Cat Beauty White Goddess You Glow Girl Baked Highlighter
J. Cat Beauty White Goddess You Glow Girl Baked Highlighter
J. Cat Beauty White Goddess You Glow Girl Baked Highlighter
J. Cat Beauty White Goddess You Glow Girl Baked Highlighter
J. Cat Beauty White Goddess You Glow Girl Baked Highlighter
J. Cat Beauty White Goddess You Glow Girl Baked Highlighter
J. Cat Beauty White Goddess You Glow Girl Baked Highlighter
J. Cat Beauty White Goddess You Glow Girl Baked Highlighter

White Goddess

J. Cat Beauty White Goddess You Glow Girl Baked Highlighter ($9.00 for 0.30 oz.) is a light, white gold with a cooler, whitish base paired with warmer, greenish-gold shimmer. The white base was more powdery, but it did not seem to be as present when blended and buffed onto my skin, though it may suit fairer complexions better due to the stronger white base.

The formula is described as a “multi-dimensional baked formula” that has “all day long” wear with an “intense shimmer pigment.” It had semi-opaque pigmentation that applied evenly to bare skin and yielded a fairly metallic finish on the skin, though I did not feel like it emphasized my skin’s natural texture. The texture was powdery with a drier quality that made the shimmer seem like it separated from the powder itself. This shade wore well for six and a half hours on me.

(I know they have a “Pink Goddess” shade, but I feel like the current name wasn’t quite thought out and wish they had gone with “Pearl” or “Gold Goddess.”)

White Goddess
B-

Unknown

8
Product
9
Pigmentation
8
Texture
7
Longevity
4.5
Application
81%
Total
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Makeup Look

On face:
  • Guerlain Lingerie de Peau Foundation
  • Laura Mercier Loose Setting Powder
  • Charlotte Tilbury Filmstar Bronze & Glow
On eyes:
  • Urban Decay Midnight Cowboy Rides Again Eyeshadow
  • Urban Decay Half Baked Eyeshadow
  • Urban Decay Riff Eyeshadow
  • Urban Decay Delete Eyeshadow
  • Urban Decay ABC Gum Eyeshadow
  • Urban Decay Twice Baked Eyeliner

About the Reviewer

Reviewer

Christine has normal-to-dry skin with areas of dryness (cheeks, nose, and under the eyes). She has a light-medium skintone with subtle, warmer yellow undertones. Her best foundation matches include: Tarte Rainforest of the Sea in Light-Medium Neutral (best match), Estee Lauder Double Wear Stay-in-Place Makeup in Desert Beige 2N1, Giorgio Armani Maestro Glow in 4.0, Hourglass Warm Ivory Vanish Seamless Finish, Laura Mercier Candleglow Soft Luminous in Dusk, MAC NC20/NC25, Make Up For Ever Ultra HD Liquid in Y305 (140). For more matches, please read our full Foundation FAQ. For more information on our review process, please read our Review FAQ.

Compare Any Two Swatches

Curious how two shades compare to each other? Type in the shades below to get instant side-by-side swatches!

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21 Comments

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Comments on this post are closed.

What do you know about this brand? They say they are based in LA but frankly, the English on their website is a hot mess and it makes me suspicious they are really just re-labelling imports from China.

Hi Cjay,

I wouldn’t be able to give you any more info than that’s on their site. I purchased the product through Ulta, so I would expect that Ulta vetted the brand before bringing it into their offerings. The back of the packaging says the product is distributed by them out of California and seems like they have regular testing done by CE. Way (http://www.ceway.eu/) with the product made in China.

A simple search for the main ingredient list doesn’t turn up anything that seemed similar – saw their own product through the first two pages on Google.

Christine, that was my very first thought; that name is cringe-worthy. And why I won’t buy it. Which is quite alright as I have some similar shades. But *what* were they thinking naming it “White Goddess”????🤔

I’m with you Nancy! I cringed at the name, and while I’m obsessed with yellow white golds. I would hate to use this just because of the name 😛

Even given that I am ‘white’ but not what many would consider pale toned, I am a touch offended by a couple of the comments above. What is the problem with the name of the color? Any product with that name would obviously have to be quite light in color. I have a feeling that a different product that was named after goddesses of color would not receive negative commentary like that.
That being said, the product does look cheap and chalky (at least in the pan) and it is too bad that the company may be shady. Hopefully if other products come out with names of goddesses of color, they will be better quality.

They just have a Pink Goddess, so I’m sure there was no slight intended, but there are many other ways to describe the color – certainly, given that the line itself is not all ___ Goddess, they could have gone with a myriad of other names. The rest of the ranges names: Pink Goddess, Twilight, Moon Light, Bella Rose, and Crystal Sand.

I appreciate your response Christine, but it’s not quite what I was driving at. Some of the above comments by other readers offended me. I hope they will think more about what they say the next time a product is named or referenced as ‘white’. Negative comments about product names just because they have ‘white’ in them are not appreciated.

Hey Nikole,

I’m neither an expert nor is this the best platform to delve into such a deep topic, so what I will say is that it’s important to acknowledge that people of color have a long, painful history of being discriminated and oppressed by the majority – and so there is a massive difference between something called “White Goddess” vs. “Black Goddess” or “Asian Goddess” (and you can also put it into the context of the beauty industry where there has been, historically, a lack of diversity in advertising, models, shade ranges, etc.). If it was “White Pearl” there would be no commentary so it is not the word “white” with no context. I don’t know that a range of highlighters named after races or ethnicities would be well-received but at a minimum, it would be problematic only to champion the majority and leave the rest out.

It is a lot like someone who is very fair equating their struggle to find a foundation shade light enough for them to a person of color trying to find a shade deep enough for them – the context, the how and why of it, and so forth are quite different.

I do not see any offensive comments posted – only people expressing their opinion that the name left them with a bad impression. You are welcome to disagree with that, but they are equally welcome to state as much.

Christine, you obviously have more appreciation for what I was trying to say than some of the other readers. So we can disagree of course, but I still think that if a similar product was named Asian or Black goddess, and people ‘cringed’ at the name, there would (rightfully) be backlash. And I still hope that the commenters above will think a little longer the next time they consider saying something like that. Peace, and I think your blog is wonderful.

Hi Holly,

If you look in the photo, one cheek is darker (a little browner/more copper) and more metallic, and in the other photo, one is lighter (a little whitish/lighter than the area around it) with less of a sheen. The photos are NOT the same. You can even see that the earrings are in different placements (since they dangle, they are often moving!).

When I take photos showing the product on the face, I often photograph many products in one session. This would especially be true for when I’m testing the same formula in several shades, I would try my best to photograph and swatch them all at once so I can edit them all at once and get the most consistent output. I test for wear at a later date. I specifically try to pose in a similar fashion and have specific clothing items for when I’m photographing (black tops, gray or black bottoms) so that things can be compared from photo to photo.

This brand has a LOT of weird and even offensive product names. I think the guy who founded it used to work for NYX, which also has weird shade names sometimes lol

Really? I will have to go look through their product line a bit more then and possibly make it a brand to avoid. I picked the three You Glow Girl Highlighters up when I was buying a lot of budget-friendly highlighters at Ulta but didn’t really look beyond their highlighters at that time!

I’m not sure of anything “wrong” with the brand other than the strange names. A little while ago they released a lip stain, and one of the shades was named after a certain leak of celebrities’ private photos. I checked their site and the shade is now called “Happening”…which is definitely less lewd.

I mean, it’s not THAT different from other companies’ provocative shade names, e.g. Urban Decay’s Rule 34, Yeyo, etc. and NARS’s Deep Throat, Threesome, etc. Except there’s a tacit approval of and profiting from a violation of people’s privacy and consent. I dunno ¯\_(ツ)_/ ¯

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