Makeup Geek Electrify is a moderately warm-toned, very light gold with a frost finish. It is a permanent highlighter that retails for $20.00 and contains 0.25 oz.
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Makeup Geek Electrify Highlighter ($20.00 for 0.25 oz.) is a bright, very lite white with a reflective, golden sheen. This shade had one of the stronger white bases, so it was one that I think is going to be better for very fair skin tones or layered over a bolder blush/bronzer when used on other skin tones to avoid the white base lightening the skin. It seemed to have less of a shine compared to other shades, too, but I'd still describe it as a moderate highlighter.
According to Makeup Geek, the formula is supposed to be "super-smooth" and "incredibly pigmented." The pigmentation was mostly opaque, while the texture was soft, finely-milled, and easily blended on the skin, but it had a little more powderiness to it compared to other shades in the range. I liked this one applied with a fan or less dense brush, which I felt helped it apply better and look less powdery on the skin. The color wore nicely as a highlighter for eight hours before it started to fade a bit.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Come to the light and illuminate your most-loved features with Makeup Geek Highlighters! The super-smooth and incredibly pigmented formula provides a reflective luminosity that ranges from subtle to extreme—use a light hand for a natural, lit-from-within glow or pack it on for an intense, strobed effect. Available in seven signature shades and six duochrome shades that can be applied to both the face and body.
Triethylhexanoin, Magnesium Myristate, Silica, Boron Nitride, Phenoxyethanol, Ethylhexylglycerin. May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Tin Oxide (CI 77861), Iron Oxides (CI 77499, CI 77491, CI 77492), Carmine (CI 75470)