Glossier Haze Cloud Paint ($18.00 for 0.33 oz.) is a rich berry with cool, blue undertones and a natural finish. Don’t let the vibrancy and depth of the shade scare you, if you’re not one for intense blush, because the formula is designed to be sheer and sheer it was. The color coverage was sheer but buildable, so if one wanted more intense and more opaque coverage, three layers put me in that range. The cream blush had a more liquid-like texture–like a watery gel–that spread nicely across my skin and didn’t lift up my base products (and also sat well on bare skin). This shade wore well for nine hours before starting to fade a bit.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
- MAC Rosy Does It (LE, $30.00) is more shimmery, lighter (90% similar).
- LYS Beauty Passion (P, $16.00) is lighter (95% similar).
- Salt New York Blackberry (P, $16.00) is darker, glossier (95% similar).
- ColourPop Goose Chase (LE, $4.50) is darker (95% similar).
- Kevyn Aucoin Grapevine #3 (PiP, ) is darker (90% similar).
- Fenty Beauty Summertime Wine (P, $20.00) is more shimmery, darker, warmer (90% similar).
- ColourPop New Lowes (LE, $8.00) is darker (90% similar).
- Huda Beauty Charming Cherry (04) (P, $21.00) is more shimmery, lighter, glossier (90% similar).
- MAC Blind Score (LE, $22.00) is less glossy (90% similar).
- ColourPop So-Called (LE, $8.00) is glossier (90% similar).
$18.00/0.33 oz. - $54.55 Per Ounce
The formula is supposed to have a "pillowy, gel-cream" texture that is "seamless, sheer, and buildable" that is designed to be applied with fingertips to the cheeks for a "healthy, flushed-from-within-glow." Their strength is in their airy, gel-like texture that's ultra-lightweight but more substantial than a runnier, watery cheek color, so I felt like it was a bit easier to spread the color onto my cheek area and get an even application of color early on. They were easy to work with on bare skin, and the texture worked well without any makeup as it sat naturally on the skin and let my natural skin texture and finish come through.
They worked fairly well over foundation but creamier foundations that don't set as well did not seem to play as well with it as some (I had great results layering the formula over Tarte's Rainforest of the Sea but less stellar results over ColourPop's No Filter Foundation). I liked application with fingertips or a stippling brush, but I tend to prefer fingertip application as it seems to allow me to cover a greater area with less possibility of disturbing my base products, though for blending more dried down color, a brush is better.
The coverage was as described--sheer and buildable--but they're going to be best suited for someone who prefers the look of a cheek stain over more opaque or pigmented color. They absolutely had a natural finish; they did not feel tacky after application, but they never looked flat or matte to me. They're buildable with the respect of getting slightly more coverage and a deeper, less watercolor-esque application with two to three layers. I preferred to build up in layers for best improvement in coverage as applying more seemed to end up with product across a larger area than more intense coverage. The blushes lasted between seven and nine hours on me.
I didn't love the packaging, because I felt like too often a small squeeze pushed out more product than necessary and often seemed to squeeze a little more out even after I had released pressure.
Browse all of our Glossier Cloud Paint swatches.
Aqua/Water/Eau, Cyclopentasiloxane, Methyl Trimethicone, Mica, Butylene Glycol, PEG-10 Dimethicone, Dicaprylyl Carbonate, Neopentyl Glycol Diheptanoate, Disteardimonium Hectorite, Polyglyceryl-2 Triisostearate, Glycerin, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Sorbitan Isostearate, Pentylene Glycol, Methyl Methacrylate Crosspolymer, Magnesium Sulfate, Dimethicone/Vinyl Dimethicone Crosspolymer, Phenoxyethanol, Triethoxycaprylylsilane, Ethylhexylglycerin, Silica, Disodium EDTA, Soluble Collagen, Aluminum Hydroxide, Tin Oxide. MAY CONTAIN (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Red 33 Lake (CI 17200), Blue 1 Lake (CI 42090).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.