The formula is supposed to have a "pillowy, gel-cream" texture that is "seamless, sheer, and buildable" that is designed to be applied with fingertips to the cheeks for a "healthy, flushed-from-within-glow." Their strength is in their airy, gel-like texture that's ultra-lightweight but more substantial than a runnier, watery cheek color, so I felt like it was a bit easier to spread the color onto my cheek area and get an even application of color early on. They were easy to work with on bare skin, and the texture worked well without any makeup as it sat naturally on the skin and let my natural skin texture and finish come through.
They worked fairly well over foundation but creamier foundations that don't set as well did not seem to play as well with it as some (I had great results layering the formula over Tarte's Rainforest of the Sea but less stellar results over ColourPop's No Filter Foundation). I liked application with fingertips or a stippling brush, but I tend to prefer fingertip application as it seems to allow me to cover a greater area with less possibility of disturbing my base products, though for blending more dried down color, a brush is better.
The coverage was as described--sheer and buildable--but they're going to be best suited for someone who prefers the look of a cheek stain over more opaque or pigmented color. They absolutely had a natural finish; they did not feel tacky after application, but they never looked flat or matte to me. They're buildable with the respect of getting slightly more coverage and a deeper, less watercolor-esque application with two to three layers. I preferred to build up in layers for best improvement in coverage as applying more seemed to end up with product across a larger area than more intense coverage. The blushes lasted between seven and nine hours on me.
I didn't love the packaging, because I felt like too often a small squeeze pushed out more product than necessary and often seemed to squeeze a little more out even after I had released pressure.
The average rating based on all reviewed shade(s) in this formula is shown below.
With Cloud Paint, we set out to make blush the high point of your routine. The pillowy, gel-cream formula is designed to be the most user-friendly cheek color in existence. If you can finger paint, you can Cloud Paint—simply dab it onto cheeks wherever you please. It’s seamless, sheer, and buildable (i.e. it’s hard to accidentally apply too much). Inspired by gradient pink NYC sunsets, the shades are optimized to work across a wide range of skin tones for a healthy, flushed-from-within glow.
Based on 4 Reviews, 3 Quick Reviews
The Good: Blendable (5), Easy To Apply (5), Creamy (4), Travel-friendly (4), Smooth (2), Long-wearing (2), Great Value (1)
The In-Between: Buildable (6), Natural (5), Highly Pigmented (2)
The Bad: Hard To Blend (1), Fades (1)
4 Written Reviews
By Marlee 9 months ago.
I'm not usually a blush person, since I find that most blushes sit on my skin in an unnatural way. This one does not. It adds the most beautiful, youthful flush to my cheeks that is just so perfect for spring and summer. Application is very easy, and it layers well for a subtle to dramatic look. It doesn't emphasize my acne either! It doesn't even look like I'm wearing blush; it just looks like I have a natural, healthy glow.
By Emily 2 years ago.
Fantastic formula - quite liquidy but gives you enough time to blend before it sets. The wear time is fantastic - even in hot and humid climates, these hold up. They are nice to layer under powder blush and will help the colour last longer. Packaging could be better as too much product is dispensed when squeezing the tube. All shades are very pigmented so you don\'t need much - they are also very buildable so will work on most skin tones l regardless of depth. A really good buy at a very reasonable price. I love all the colours but Dusk is nice to mix with Puff and Beam for a more muted, natural effect. It\'s a very versatile shade and lovely for adding the illusion of warmth to paler skin, especially if you are not a fan of bronzer.