ColourPop So Cosmo Cheek Dew Serum Blush Review & Swatches
So Cosmo
ColourPop So Cosmo Cheek Dew Serum Blush ($7.00 for 0.48 oz.) is a medium orange with strong, warm undertones and a soft sheen. It had a very fluid consistency that was non-sticky and emollient, but it was just overly fluid and seemed runny.
The product slid around my skin, especially during application, so it was one of the harder cream blushes I’ve had the unpleasant experience to test. These types of products are often billed as effortless, but I tried so many ways to get this to apply evenly and to build up coverage to no avail. It always had patchy areas where the color had moved around or lifted away, and this was true over bare skin as well as over foundation. It had sheer coverage, which wasn’t buildable, and showed signs of fading after five hours of wear.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
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Formula Overview
$7.00/0.48 oz. - $14.58 Per Ounce
The formula is supposed to have "buildable coverage" with a "hint" of dewiness that can be applied with fingertips, sponge, or a duo fiber brush and is recommended to be applied prior to powder products.
The consistency was very fluid, and while it was sheerer by the nature of the fluidity of the formulation, you didn't need to squeeze out that much to get going. I would recommend squeezing out a bit on the back of your hand and gently rubbing it in a small circle using a fingertip, then applying to your face. This helped the product spread out and be the perfect level of tackiness to apply to bare skin or on top of foundation/base products without lifting them up. They had sheer to semi-sheer, buildable coverage.
They don't fully dry down, so the finish remained noticeably dewy (as the name might imply), and it didn't have the best wear (around six hours for better-performing shades), but the products faded evenly and didn't slide around/down my face.
Browse all of our ColourPop Cheek Dew Serum Blush swatches.
I believe that ColourPop needs to recall these horrid blushes and reformulate them. Better yet, just give us the really wonderful Cheek Stix back!
I love seeing you keep posting these F reviews of this entire line. The dedication to really dragging ColourPop for their repeated laziness and mistakes in products is fantastic and will hopefully help get them to put out better products!