ColourPop Psst Cheek Dew Serum Blush Review & Swatches
ColourPop Psst Cheek Dew Serum Blush ($7.00 for 0.48 oz.) is a soft, rosy plum with moderate, warm undertones and a soft sheen. It had sheer color coverage, which was difficult to build up–as marketed–and it was a challenge to even maintain sheer, even coverage as the product moved around during application.
The texture was very emollient and fluid, to the point where it was aptly described as runny, so it was easier to squeeze out a little on the back of my hand to pick up product from. I had the best luck applying this shade using a stippling brush after I swirled and diffused product on the back of my hand, almost giving it a chance to dry down before I even started working with it on my cheeks.
From there, I used a lighter-hand and feathered on the product with gentle presses of the brush against my cheek. I did one area at a time, working my way from the apple of the cheek to the temple. I let it dry down for about 10 seconds, and I tried to soften the edges using the brush, but it was always a little uneven anyway. If I tried to blend out the product more, it lifted away and got pushed around, which created patchiness. It did not apply well over base products as it was prone to lifting them up. The color lasted for five hours at best.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
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$7.00/0.48 oz. - $14.58 Per Ounce
The formula is supposed to have "buildable coverage" with a "hint" of dewiness that can be applied with fingertips, sponge, or a duo fiber brush and is recommended to be applied prior to powder products.
The consistency was very fluid, and while it was sheerer by the nature of the fluidity of the formulation, you didn't need to squeeze out that much to get going. I would recommend squeezing out a bit on the back of your hand and gently rubbing it in a small circle using a fingertip, then applying to your face. This helped the product spread out and be the perfect level of tackiness to apply to bare skin or on top of foundation/base products without lifting them up. They had sheer to semi-sheer, buildable coverage.
They don't fully dry down, so the finish remained noticeably dewy (as the name might imply), and it didn't have the best wear (around six hours for better-performing shades), but the products faded evenly and didn't slide around/down my face.
Browse all of our ColourPop Cheek Dew Serum Blush swatches.
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Seems kind of like Daniel Sandler’s watercolour blush. You have to apply it on the back of the hand and pick up with a stippling brush as well, though Sandler’s version performs very very well for me.
Too bad CP – what a missed opportunity for a good product.
Psst, ColourPop, your Cheek Dew Serums really SUCK. 🤦🏻♀️