I think mascara is a place where you can readily get high performing mascara for under $10, though I still find I gravitate toward higher-end favorites, but I think it’s more because I have them accessible/already owned. We might see more recent technology or innovation at a higher-end brand...

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The packaging seems to be the most noticeable difference to me with more affordable brands having a lighter, almost more fragile-feeling plastic compared to mid-end brands. High-end brands sometimes feel a bit more weightless on average. I don’t think that there are massive quality differences...

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