Best & Worst of MAC Oh, Sweetie Lipcolours

MAC Oh, Sweetie Lipcolour ($17.50 for 0.10 fl. oz.) is a new, limited edition liquid lipstick formula that is supposed to have “lasting colour” for “eight hour” wear that’s “hydrating” and “non-feathering” that comes in “frosted opaque hues.”

There are 15 shades in the range, and each one has its own distinct scent–tied to its name–and most of the scents were pretty dead-on but I could see those with more sophisticated noses finding some scents a little cloying or synthetic. I didn’t notice the scents lingering for long after I applied the respective shade, and I didn’t notice any tastes. The coverage ranged from semi-opaque to opaque, while the application was inconsistent, and I think it’ll come down to how one wants to wear a particular shade (layered or alone) whether the application pitfalls (settling into lip lines, unevenness) of some shades will be deal-breakers.

The finish on most shades was very shiny and metallic with an initial glossiness that took an hour to three to wear down; most shades felt like a lipstick and gloss hybrid but I can see why MAC has it listed as a lipstick. Once the glossiness goes away, the remaining color and finish look a lot more like a lipstick than a gloss, and it felt clingier (some more than others) and seemed to adhere better. The texture is lightweight, smooth, and mostly non-sticky, so there was more slip and creaminess compared to something like Lipglass, and it didn’t have the dry down of a Retro Matte Lipcolour.

They definitely did not wear for eight hours–that claim felt really over-the-top to me–and most shades lasted between four and six hours with a few deviating from that range. There’s enough product in an application that a good amount of color comes through after drinking a coffee or glass of water (despite transfer). They were lightly hydrating at best but some seemed more non-drying over time. One upside was that getting colors in this finish (metallic/pearl with some shine) and opacity level (even when they weren’t opaque) made them less dupable, though I looked for dupes across lipstick and gloss options.